Anti-Consumerism Story of Stuff Goes International

Annie Leonard’s shop less this Christmas message can now be seen in several languages thanks to a viral, global eco-community.

By: EricW | Dec 10, 2008 |  1

Categories: Economics & Trade, Environment, Nonprofit Spotlight, Artevist

TThe "Story of Stuff", our favourite video production about consumerism, world trade, poverty, resource depletion, environmental damage, etc., etc.... all in 20 minutes of animated fun, has been an amazing online viral success. Now the Story of Stuff will reach more people as it's been translated into several languages. Congratualtions to Annie Leonard, its creator and 'star', and to all of the team.

The following is the Story of Stuff's latest News release:

It's already been a year since we launched The Story of Stuff - a tour through our materials economy that became an internet viral sensation. Now we've got something new to celebrate the birthday of a short film that became a movement!

Four and a half million English speakers have seen The Story of Stuff, but until now, the rest of the world has been left in the dark. Well, we heard from the rest of the world with thousands of offers from volunteers to translate the movie. We took them up on their offer, and now you can give your international friends the best holiday gift of all: the gift of knowledge and hope for a sustainable future.

There's no better time than the holidays to remind ourselves that happiness does not come from stuff, but from the riches of community connection and empathy for our planet and its living creatures. We hope you will get a little more happiness from sharing this message with your friends around the world.

The 25 countries with the highest numbers of online viewers are listed below:

1. United States 2,627,202
2. Canada 600,312
3. United Kingdom 135,477
4. Australia 100,454
5. Mexico 98,384
6. Germany 95,794
7. Israel 84,897
8. Brazil 83,037
9. India 66,330
10. Spain 60,624
11. Portugal 46,427
12. France 45,422
13. Netherlands 43,971
14. Romania 43,891
15. Argentina 33,352
16. Sweden 32,500
17. Italy 31,648
18. Singapore 27,105
19. Turkey 24,746
20. New Zealand 23,045
21. Colombia 22,147
22. Switzerland 21,673
23. Belgium 19,927
24. Austria 19,147
25. Greece 17,086

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Wow, they’ve done well. That’s great. It’s such a good video.

By: Janet
posted: December 11, 2008 at 02:49 AM